Astrid Andersen - Meet The Danish Designer Who Put Rappers In Lace!
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"The word 'unisex' belongs in the '90s" says Astrid Andersen a Danish menswear designer with a flair for the dramatic. "The younger generation doesn’t even consider the concept".
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Determined to “fuse the worlds of luxury and sports”, the brand has garnered attention on the international fashion circuit for its unique, daring combination of luxe and sports-inspired fabrics.
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Astrid Andersen has dressed the American rapper A$AP Rocky. In a special collaboration, Astrid Andersen has specially designed a fur for the fashion-rapper.
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"A$AP Rocky has followed and supported me for about two years". - tells Astrid Andersen. "He is super cute. We have the same dedicated approach to each of our subjects, so respect goes both ways and it is a good starting point for talking together".
The support and recognition that Astrid gets from a huge idol like A$AP is what makes her keep designing and keep being innovative within the fashion scene.
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Astrid Andersen’s critically commended collections, now in their fifth season, have been eagerly embraced by the hip-hop world. Drake, Chris Brown and A$AP Rocky are fans. And Rihanna has run
with Andersen’s gender-agnostic approach, co-opting the men’s pieces for herself.
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Drawing influence from the worlds of sport and hip-hop, her boundary-blurring pieces — that include logo-embellished bombers and luxe hooded tops through to jewelry and trackpants in high-shine fabrics — have established the former Royal College of Art graduate as one of menswear’s most exciting faces, winning over an A-list cast of celebrity fans along the way.
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